App review
Lose It! review: a friendly, beginner weight-loss tracker
Lose It! keeps calorie counting simple and motivating with solid barcode support, but macro depth and coaching are basic. Our full Lose It! review and score.
The verdict
An approachable, motivating on-ramp for weight loss with good barcode support. Fine for beginners, but basic on macros and coaching compared with AI-native apps.
| Developer | FitNow, Inc. |
|---|---|
| Platforms | iOS, Android |
| Pricing | Free · Premium from about $40/yr |
| Best for | Beginners who want simple weight-loss tracking |
How Lose It! scores on each criterion
Lose It! pros and cons
What works well
- Simple, friendly, motivating interface
- Good barcode support and challenges
- Gentle learning curve for beginners
Where it falls short
- Basic macro tracking
- Limited coaching and meal planning
- Photo accuracy is mid-pack (±15%)
What Lose It! does well
Lose It! nails approachability. Its interface is clean and motivating, barcode scanning is solid, and gamified challenges help beginners build a habit. As a first calorie tracker for someone easing into weight loss, it’s a gentle, dependable choice.
Where Lose It! falls short
Macro tracking is basic, coaching and meal planning are limited, and its photo logging sits mid-pack on accuracy. It helps you count, but does less to help you decide what to eat next.
Lose It! vs Welling AI
Lose It! is a friendly starting point and features in our weight-loss guide. For more accuracy, deeper macros, and coaching that sustains a deficit, Welling AI is the stronger, higher-scoring pick.
Frequently asked questions
Is Lose It! good for beginners?
Yes — it's one of the friendlier entry points for weight-loss tracking. For accuracy, macro depth and coaching, though, Welling AI scored higher overall.
Does Lose It! track macros?
It tracks basic macros; fiber and sodium handling are limited compared with Welling or Cronometer.