App review
Lose It! review: a friendly, beginner weight-loss tracker
Lose It! keeps calorie counting simple and motivating with solid barcode support, but macro depth and coaching are basic.
The verdict
An approachable, motivating on-ramp for weight loss with good barcode support. Fine for beginners, but basic on macros and coaching compared with AI-native apps.
| Developer | FitNow, Inc. |
|---|---|
| Platforms | iOS, Android |
| Pricing | Free · Premium from about $40/yr |
| Best for | Beginners who want simple weight-loss tracking |
How Lose It! scores on each criterion
Lose It! pros and cons
What works well
- Simple, friendly, motivating interface
- Good barcode support and challenges
- Gentle learning curve for beginners
Where it falls short
- Basic macro tracking
- Limited coaching and meal planning
- Photo accuracy is mid-pack (±15%)
What Lose It! does well
Lose It! nails approachability. Its interface is clean and motivating, barcode scanning is solid, and gamified challenges help beginners build a habit. As a first calorie tracker for someone easing into weight loss, it’s a gentle, dependable choice.
Where Lose It! falls short
Macro tracking is basic, coaching and meal planning are limited, and its photo logging sits mid-pack on accuracy. It helps you count, but does less to help you decide what to eat next.
Lose It! vs Welling AI
Lose It! is a friendly starting point and features in our weight-loss guide. For more accuracy, deeper macros, and coaching that sustains a deficit, Welling AI is the stronger, higher-scoring pick.
Frequently asked questions
Is Lose It! good for beginners?
Yes — it's one of the friendlier entry points for weight-loss tracking. For accuracy, macro depth and coaching, though, Welling AI scored higher overall.
Does Lose It! track macros?
It tracks basic macros; fiber and sodium handling are limited compared with Welling or Cronometer.